If you want to know why it is important for your website or blog to show up on google search while your audience is looking for your product or services, then you will love this new post.
In fact, you need to know exactly these 13 factors if you want to rank and get traffic on the google search engine.
Check it out:
So, you’ve put together your brand-new website. It’s looking good and you’re very proud of it – you may have even paid a pretty penny to have it done.
But now you’ve got another hurdle ahead of you.
You see, your site does not simply show up in a Google search for the moment it’s created.
There are some very specific conditions it needs to meet before it “graduates” to that status.
Some of these things will be obvious, but some of them may be completely new to you.
There are some aspects that every website owner should know about showing up in Google searches and ranking on search engines.
let’s find out what they are!
1. Very new websites don’t show up
The very first thing you need to know is that you can’t expect your website to show up as soon as you create it.
That is because new sites do not automatically show up on Google searches.
The reason for this is that Google doesn’t yet know that your website – or any of your pages, for that matter – exists.
Google needs a little time to index these pages in order to be able to include them in the appropriate search results.
Did you know that nearly 60% of the sites that have a top ten Google search ranking are three years old or more?
Data from an Ahrefs study of two million pages suggests that very few sites less than a year old achieve that ranking.
The fix for this is easy – patience, but there are also other things you can do to speed up the process and make sure that Google is aware of your existence.
This leads us to the next factor, which is telling Google about your site.
2. Tell Google about your site via Google Search Console
Instead of waiting around for your website to be discovered, you may want to do the job yourself and let Google know about your site.
The way to do that is via the Google Search Console.
Thankfully, the process is pretty simple.
First, you need to create a sitemap and then submit it to Google Search Console.
The instructions are straight-forward and you should be able to upload it without issues.
Once you’ve completed this step, it’s only a matter of time before Google acknowledges your existence.
To check if Google has indexed your site or a certain page on your site, just open a Google search and type in “site:yourURL.com”.
You should have at least one hit.
If you do, congratulations! – your website is now searchable on Google.
3. You may be blocking crawlers
Something you may not be aware of, and that most people don’t know, is that you may be inadvertently blocking crawlers and indexing.
Crawlers are programs that search the internet and process the data they find on websites.
This is done for indexing purposes – that is, for search engines to be able to “read” your pages, file away the fact that they exist and the information they offer, and then include them in relevant search results.
However, there are settings that can block crawlers and indexing from certain pages (either because they’re not completed yet or the information is private), so they will not show up in a Google search.
You can stop your site from indexing by adding this tag “<meta name=”robots” content=”noindex”/>”.
Crawling can also be stopped via the robots.txt file that is included in any sitemap.
Now, even if you haven’t set this up, the person who made your website may have, or it may have been done automatically.
Either way, you need to check that you are not actively blocking Google from crawling and indexing your pages.
4. You need authority
What you may not know is that websites and pages are categorized by something known as domain authority (DA), or URL rating (UR).
This “authority” is won through building backlinks.
Essentially, the higher quality, valuable, accurate, and trustworthy your content is, the more websites will link to your site, thus building your own reputation and authority.
The more backlinks you have, the higher your DA.
That translates to a specific number.
New websites that haven’t had a lot of time or opportunities to establish themselves may have a low DA, like 5, 8, or 18.
Middle-ground sites may sit around DA 34, 48, 67, etc.
High-authority sites typically have a DA of over 80.
The top 5 to 10 results on Google for a specific keyword are typically websites with a pretty high rank, but you can still outrank them if you’re committed to creating quality content and building backlink.
5. You need quality backlinks
And speaking of backlinks, you need them, and lots of them – the more backlinks your page has, the more traffic it’s going to get from Google.
However, they also need to ascribe to a set of conditions.
Meaning, they need to be of a certain quality in order to actually help.
It appears that backlinks are among the top 3 ranking factors by Google, so you’ve got to make them a priority.
Ideally, you’d not only have lots of sites linking back to your page, but those sites would also be of high enough authority.
So if you’re looking to build backlinks to your site, you’ll really enjoy this list.
6. Your content needs to be relevant & useful
Google doesn’t like to mislead, misdirect, or straight-up annoy its users.
If you’re searching for “brown dog”, it won’t send you to websites with pink flamingos, even if the pages are mislabeling their content as such.
So, if you’re planning on being sneaky, it won’t work.
The secret to showing up in Google searches is to actually create accurate, useful content that is relevant for the search term.
If Google decides that the user is most likely not looking for pink flamingos, it will never rank your website among the first results, or at all.
7. Your website must be secure
Safety is an absolute priority.
First of all, in order to give your users a sense of security and to make sure they are not leaving with extra malware from your page.
Second of all, in order to ensure that Google is actually allowing your site to show up in searches.
Google takes security very seriously, and they are not shy about flagging safe vs. unsafe sites to users.
If your website is not secure, Google will tag you with the red padlock of doom, signaling to everyone that your site is unsafe.
What you need, in order to get the green light (and the green padlock to go with it) is an SSL certificate.
An SSL certificate shows everyone that your website is secure and trustworthy.
8. Your content must not be spammy
The other point to make here about content is that you need to be very careful about not being labeled as spam.
You see, your pages need to have actual content on them, and not just have filler text or be left blank.
The need for proper, high-quality content is something that will be addressed shortly, but it’s very important to point out that low-effort and spammy content will not be ranked high or at all, so you need to put some effort into it before launching the website.
9. High-quality content
Your pages will show up on Google even if the content is not the best on the web.
However, if what you want is to rank as highly as possible (which is what we all want), then you’ll need to put some elbow grease into it.
Google now rewards good content by ranking it highly, as opposed to other times when just spamming keywords was enough.
Nowadays, you need to actually be the best page that can be found online on that topic in order to be classed as relevant enough to be on the first page, and among the first few hits.
That means that your content needs to ideally be long-form, properly written and researched, citing sources, and accompanied by some appropriate images.
10. You can’t have stolen content
There are many websites that try to circumvent the effort put in to create all that quality content by simply…stealing someone else’s content.
That is not only plagiarism (which is, in fact, illegal), but it’s also ultimately useless.
Google recognizes duplicate content and will not rank your page if it identifies stolen text.
That means that everything you publish must be 100% original, both to stay safe from copyright infringement and to make sure that your pages show up in Google searches.
11. Your pages should be SEO optimized
Surely you know about SEO optimization and its overwhelming importance.
You can’t expect your pages to show up or rank high without taking care of the SEO aspect.
That will include a variety of things.
Keywords need to be chosen very carefully and used sparingly.
Previously, it was all about keyword density.
Nowadays, however, it’s more important to pick the right keywords and make sure that it’s relevant.
Not only that, but in order to increase your chances of ranking, you should be strategic about your keyword choice, and make sure to select one that has less competition.
That way, there will be less of a risk that you will be outranked by websites with a higher DA.
12. Your site must be mobile-friendly
There is no getting around this – According to Statista, 63.4% of users access the internet on their smartphones in 2019.
And while optimizing your site for mobile was a choice, nowadays, it’s more like a requirement, if you want to show up on Google.
That’s right, Google penalizes sites that are not mobile-friendly by not ranking them as highly as competitors who have fully optimized sites.
Search engines have no interest in directing their users to websites that cannot be accessed on mobile.
That means you need to get with the program and start working on a mobile-friendly site.
13. Your pages have to load fast
In this day and age, you cannot afford to have a slow website.
If your pages don’t load in under 3 seconds, the user is most likely clicking away to a competitor website.
And Google likes to avoid sending users to slow, unusable sites. Which is why it won’t rank your website if it deems it too slow.
The good news is that there are things you can do to speed your site up.
You can get rid of some of the features that may be slowing you down, as well as fiddle around with your code and server response time.
There are a lot of different aspects you need to be aware of when it comes to Google searches.
Showing up is not simply a matter of creating a page and expecting it to rank; it’s much more complicated than that.
You have to be careful with the content you create, how many backlinks you’ve got, how fast your pages are, whether your site is mobile-friendly, how good your SEO is, how you can increase the authority of your pages, and so many other finer details.
It’s a complex endeavor, but it’s possible to learn all you need to know about it and be successful in getting your pages to not only show up in a Google search, but rank high.
Did I miss anything? Let me know.
Let me know if I missed any tips.
Was your favorite factor not included here? Leave a comment below and I’ll add it ASAP